Action Tours Limited, 5 Aston Street, Shifnal, Shropshire, TF11 8DW, UK                         Registered in England & Wales Number: 2688549

Telephone: 01952 462462                                                                                                   VAT Registration Number: 594 0644 23                  




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01952 462462


"Having worked with Action Tours for a number of years, many of their tours feature in our brochures and I can thoroughly recommend their services. Their hotels are well placed and their itineraries are well planned. Their Sales Team are always friendly and extremely helpful, a real delight!"  


Maria Pond

Lucketts Travel


Latest News

Action Tours are Finalists in the British Group Travel Awards 2018

"I wanted to tell you how helpful you have been, and how pleased we have been with the accommodations, the meals were good, and staff very helpful. Everything has worked out really well, we have had an amazing week's holiday, and I am so grateful to have found such a professional company to work with."


Pam Watson-Jones

Hullbridge U3A

2017 sees Action Tours reach its 25th year in operation. We began as specialists arranging tours to Ireland and since then have grown to encompass the UK, the Isle of Man and key destinations in Europe.


Tailor-making precise itineraries to suit customer needs, budget and style, together with exceptional levels of customer service have helped make us a leading wholesaler for group travel.

Action Tours is celebrating 25 years!

2018 Brochure - out now

Our brand new brochure is now available, with nearly 50 pages of great tour packages. Call us for a hard copy or click on 'Downloads' above for a PDF version.

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"The Reading centre of the National Trust have been relying on Action Tours for help with 3-5 holidays each year since 2010, and they have never let us down. We mainly ask them to find suitable hotels in the areas we specify. Knowing our requirements and wishes, their comments on the hotels are spot on. For our annual trips to the continent or Ireland they book the ferry crossings and help with contacts and bookings in areas where it is more difficult for us.

All the staff are courteous, polite and helpful, they are easy to talk to for discussions about the options.

Many other companies groups us companies that completely takeover running holidays. We discussed this before but decided the partnership between us and Action Tours gave our members holidays they wanted and enjoyed.

We can thoroughly recommend Action Tours."


Daphne Spurling

Reading National Trust

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